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January 25, 2006
Negative online experience poses risk to retailer s brands, survey says
A negative experience at an e-retailer not only can lead to lost online sales, but could directly lead to a reduction in offline sales, according to a new survey. 82% of consumers polled in the 2005 Holiday Shopping: Online Customer Experience Survey, conducted by rich media applications provider Allurent said they d be less likely to return to a site where they d had a frustrating shopping
From Negative online experience poses risk to retailer s brands, survey says
Posted by Jim at January 25, 2006 08:06 AM
