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October 16, 2007
Procter & Gamble looks to online episodes to attract younger audience
Companies like Procter & Gamble and American Eagle Outfitters have had success with online sitcoms that integrate their products with a story line to advertise, in a nonadvertising way, to younger consumers. "The product message is there, but it's not as direct," said a marketing official for P&G's Tide laundry
From Procter & Gamble looks to online episodes to attract younger audience
Posted by Alex at October 16, 2007 01:53 PM
