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August 14, 2006
Soaking up Web exposure
Advertisers are using the Internet to help shape their campaigns, experimenting with a variety of online technologies and hoping the word spreads through consumers' word of mouth Chris Lawrence knows how to get people to watch an online reality show that promotes a dull product: get them to laugh at themselves and learn at the same time.
Posted by Michael at August 14, 2006 05:54 PM
